Loylogic provides e-commerce solutions for loyalty programs and loyalty providers worldwide and has grown from a small start-up in 2005 to a global company. Therefore, Loylogic was in need of a design that reflects this transformation and builds a solid platform for future intern and extern development of the brand.
The logo reflects what the brand stands for: The power of choice. By providing logic into chaos, Loylogic gives their consumers back the order they need to make the right choices for their needs.
The objective was to create a brand platform that provides a strong visual identity based on the brand values and brings differentiation to a market with strong global players that rely on generic shapes and pictures.
Designed at MetaDesign Zurich My Role: Lead Designer Award: REBRAND Distinction